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Graphic Design Basics: Core Principles for Visual Design

Learn the Basics

About This Class

Great graphic design comes from understanding just a few basic principles.

Cracking the code to great design is much easier with a solid foundation of core principles. Join designers Ellen Lupton and Jennifer Cole Phillips for an essential, 35-minute class as they walk through 5 basic principles of graphic design, perfect for use in all projects using images and type — creative design, marketing materials, and even photography!

The lessons include both examples and demonstration, giving you a foundation to create inspired, functional design. You’ll learn to:

  • Identify and define 5 basic design principles
  • Critique your work for effectiveness and balance
  • Apply each core concept in future projects

Ellen and Jennifer are co-directors of the Graphic Design MFA Program at the Maryland Institute College of Art (MICA). This class is directly inspired by their popular textbook, now in its second edition: Graphic Design: The New Basics, available online as well as through Princeton Architectural Press.

Whether you’re new to these principles or are looking for a refresher, you’ll gain a solid understanding of the visual language that fuels all great design.

Visual design

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